let me tell you a secret…
“THE IT-BAG IS DEAD!”
Or at least, the fashion authorities have fondly proclaimed such, at least for once, every year or so since the early 2010s. as well as every time they’ve made stated proclamation, it is usually complied with by a listing including some sequence of the Fendi Baguette, the Dior Saddle, the Chloé Paddington as well as the Balenciaga Motorcycle, I’m all “really, again? Aren’t they over as well as done with?” I bet you believed the exact same as well when you came across this article.
But to be fair, I must admit that I *really* like reading (and frequently re-reading) these pieces – I discover something extremely redeeming about that (supposedly) easier time featuring flared low-rise denim as well as irrationally heavy purses – particularly since they are from a time when I was, well, in existence, however wasn’t worldly sufficient to understand of such things. However, although a decade has passed since the It-bag allegedly died, its obituary continues to be circulated around like a scandalous secret, as well as yes, I do comprehend the intrigue of that.
In fact, the interesting stories behind exactly how these It-bags came to be is one of the things that drew me in to the world of handbags in the very first place, as well as composing about them makes me feel like part of their stories, even if I am not able to experience most, provided my circumstances. Moreover, purses are frequently referred to as wearable works of art, as well as even though the BBag or the PS1 may never once again ended up being the “hottest thing to own right now”, their aficionados continue to devotedly study, gather as well as like these creative pieces, regardless of their It-bag status, or lack thereof.
Fendi Baguette
prin Fashionphile
$2,895
What Constitutes an It-Bag
So that increases the question, what constitutes an It-bag? Plum Sykes from vogue famously composed that, “an It bag, is an It bag only if you’re unlikely to possess it”. It’s “that totemic accessory that revealed you were owner of all that was desirable in the world.” however it isn’t only their ramification of specific social condition or restricted distribution strategy (spurring long waitlists as well as immediate sell-outs), or even the designer’s heritage, that makes them so desirable. They requirement to marry fantastic style as well as top-notch high quality too, as Amanda has so aptly directed out; no question lovers of the Paddington continue to reminisce its thick, buttery leather in spite of its weighty padlock as well as dated design.
Finally, a purse’s “It” factor was determined by its sighting in the right location at the right time, as well as on the right person – frequently by pure serendipity, however more frequently than not, likewise by clever product placement. So while the Fendi Baguette made a flamboyant Sex as well as the City debut in the process of getting snatched from Sarah Jessica Parker’s arms – as well as let’s be honest, a fair part of women wished to do the exact same – Jessica Stam, famous for being recruited from a coffee shop as well as utilizing a quilted, chained Marc Jacobs handbag as her portfolio, led to the Stam’s subsequent naming as well as immense popularity, something which Jacobs himself hadn’t anticipated.
By that definition, however, a great deal of bags have It-bag characteristics, like the Hermès Kelly as well as Birkin, the Chanel 2.55 or the Louis Vuitton Speedy, all of which have fantastic designs, remarkable quality, celeb-followings, quirky backstories as well as are (often) hard-to-get. Does that mean though that they’re It-bags?
Dior Saddle Bag
prin Fashionphile
$3,250
Also, one more loophole in this narrative seems to be that a few of the It-bags of yore either continue to stay in production to date, whether it’s the Balenciaga City or the Proenza Schouler PS1, or those, like the Dior Saddle, Prada Nylon Re-Edition, as well as the Fendi Baguette that have been reissued to newer crowds. However, there’s now a general drive towards treating them as “classics” as opposed to an It-bag. Besides those, there’s a slew of sleek, new styles on the market, all of which in shape the characteristics that defined the It-bag era, like the Bottega Veneta pouch (Or Casette, or Jodie), the Louis Vuitton Coussin, the Dior book carry as well as the Prada Cleo.
And if you have been noticing, you’d realise that ever since the alleged “death” of the It-bag movement, there’s been a rising inclination towards more minimalistic, “classic” silhouettes. It was during this period that “investment bags” ended up being the thing to have, as well as indie-brands started to gain traction in a method they might never have accomplished earlier. Not only that, although patterns do seem to oscillate between logo-less as well as all-over logo, sometimes throwing specific “showy” aspects like chunky chains into the mix as welL, în perioada 2000, de înaltă calitate a pungilor maximaliste sunt rareori văzute, precum și în bine, mulți ar susține mulți.
Un alt veritabil schimbător de jocuri în cultura proeminentă a poșetei este Instagram (și mai recent, Tiktok), al cărui impact a fost dublu. Pentru început, acum este mai ușor ca niciodată să câștigi expunerea pe care mărcile de înaltă calitate au trebuit anterior să o trăiască: Prin urmare, momentul „locul potrivit, momentul potrivit” poate fi recreat chiar pe fluxurile unui consumator! De asemenea, rețeaua socială a stabilit o platformă în care noi mărci se pot prezenta într-o metodă care a fost anterior aproape imposibilă în rândul jucătorilor de înaltă calitate, așa că acum celebritățile, precum și mânerele influențatorilor sunt la fel de mult în ceea ce privește următorul „nou lucru uriaș ”Oricât de mult sunt despre a -și evita achizițiile de designer. De fapt, a fost, de asemenea, frecvent, noutatea unei pungi care a contribuit la factorul său IT: rucsacul Prada Nylon a fost prima geantă de înaltă calitate care a utilizat materialul, în timp ce Proenza Schouler PS1, în mod obișnuit ca fiind logo-ul fără logo Anti-IT-Bag, a realizat rapid stardomul IT-Bag. Stuart Vevers, stilul genial în spatele multor capse de la Mulberry, antrenor, precum și Loewe, a remarcat despre acest lucru observatorului: „Ceea ce face o geantă IT este ceva nou – aceasta este singura formulă care există.”
Rucsac Prada Vela
prin Fashionphile
525 USD
IT-Bag este cu adevărat mort?
Așa că, în timp ce încercăm să investigăm (și potențial să depășim) traiectoria IT-Bags, devine din ce în ce mai dificil să urmăriți orice tip de cale solidă. Ar trebui ca Longchamp Le Pliage, în partea de jos a spectrului de costuri, precum și în dulapurile tuturor, să fie gândită la un sacul IT? Dacă nu, ce se întâmplă cu găleata Mansur Gavriel la prețuri accesibile, care era în mod obișnuit ca un IT-Bag contemporan? Pe de altă parte, ar trebui să se gândească The Chanel Boy, care nu este la fel de „clasic-y” ca 2.55, se gândește la un sacul IT sau la un „clasic”? De fapt, singura caracteristică care pare să fie valabilă pentru IT-urile istorice este că popularitatea lor era trecătoare. Au venit, au cucerit la fel de bine ca și -au făcut în liniște metoda lor pe piața de revânzare, deoarece mărcile merg astăzi la eliminarea de noi stiluri în speranța de a -și reproduce formulele, precum și de a atinge acel nivel de succes, precum și de dorință. Așadar, la fel de mai multe, precum și mai multe pungi în popularitatea saturată a pieței saturate de astăzi, determinate de zeci de influenți, multe dintre ale căror reputații se bazează exclusiv pe unboxing/recenzii ale geanței, ne întoarcem la o vârstă a IT Bags sau o avem A sfârșit prin a fi mai dificil să producă pungi pentru mărci?